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HOW WE WORK
1.
Audit Existing Content
We start our relationship with an audit of your existing content. Many companies have great content buried throughout the organization. We find it and bring it to light.
2.
Identify Repurpose Opportunities
After we evaluate the content for timeliness, expertise, and quality, we look for opportunities to leverage the existing content in new ways and for new audiences.
3.
Review Challenges and Obstacles
We want to create and direct content that addresses obstacles your company faces in the marketplace. We survey your sales staff and technical staffs to identify those challenges so we can overcome them.
4.
Strategize to Meet Company Goals
Working with your marketing experts, we strategize ways content can supplement your existing plans and address new issues. The goal is to establish your expertise and build trust. The right approach makes you the leader.
5.
The Right Content for the Right Audience
The content we create with your direction is specifically designed to engage the contractor and design communities and build your trust with them. It works, because our team has been doing it for decades.
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