WHY DEEP BROOK MEDIA
Deep Brook Media provides the content and develops the strategies that allow companies to meet the demands of the new market.
Deep Brook Media draws on decades of construction and editorial experience to offer its clients quality content.
Building product manufacturers and suppliers have new opportunities to build relationships with both customers and prospects. Through effective content marketing, they can establish stronger partnerships, build trust, and reduce sales cycle times.
Most companies, while strong in traditional marketing techniques, are poorly positioned to take advantage of content marketing’s benefits. Deep Brook Media can help you develop effective strategies for content marketing, create schedules for implementation, leverage existing content for new audiences, and--most importantly--provide content that will establish your company as the leader. It’s not just what you say anymore. It’s the voice you use, the people who say it, and the platform you select.
Our team has decades of experience engaging contractors, designers, and engineers in commercial and residential construction. We have the experience to help you create strategies and we provide the content.
Paul Deffenbaugh has more than 30 years of experience in construction as both a contractor and an industry thought leader. He serves as editorial director for Modern Trade Communications, publishers of Metal Construction News and Metal Architecture, the leading publications in the metal construction industry. He is responsible for audience delivery and content creation for the magazines and all editorial products at MTC.
Previously, Deffenbaugh was editorial director for Professional Builder, Professional Remodeler, Custom Builder, Housing Giants, and HousingZone.com. He began his writing career at Remodeling magazine where he was editor in chief.
Prior to that he worked as a carpenter, learning the fundamentals of construction and briefly ran his own contracting company.
A noted industry expert, Deffenbaugh has been quoted in the New York Times, Wall Street Journal, Washington Post, and most major metropolitan daily newspapers. In addition, he has appeared on CNBC, Wall Street Reports, and CBS This Morning.
A three-time winner and five-time finalist of the coveted Jesse H. Neal Award for editorial excellence, Deffenbaugh has also been recognized several times by the American Society of Business Publication Editors and the National Association of Real Estate Editors. Media he has directed has been recognized as a magazine of the year, best website, best emagazine and twice as best construction magazine in the country.
Founder, Chief Content Officer
Define the message.
Become the leader.
Deep Brook Media LLC